‘Market Experience’ is an innovative project developed in the field of market studies together with our partner Global Ethnographics Insight.
Through 3D simulation and Virtual Reality we have performed an analysis of the behavior of the purchase and the shopper path by creating a virtual supermarket. This totally personalized establishment, recreated in a three-dimensional interactive setting, allows the study and analysis of consumer behavior.
The different studies show a high correlation between the environment (90%) and consumer behavior in the physical store.
Virtual Reality has reached market studies with great force in recent years. The reason is that it entails a reduction in costs in the analyzes and the possibility of parameterizing many aspects that are not possible to measure in a physical store.
