Services
Augmented reality
What is augmented reality?
Differences with Virtual Reality
There are clear differences between Augmented Reality (AR) and Virtual Reality (VR).
Although they seem very similar concepts, the main difference is the creation of the virtual environment. Augmented Reality uses a real environment and adds digital components (in the form of graphics or images). Virtual Reality doesn't use these tools, but rather creates a virtual world through 3D environments or 360º images and videos.
Another difference between Augmented Reality and Virtual Reality it's that the first doesn't require an additional device or gadget to our mobile to be able to use it. Then, it doesn't imply a higher cost or an entry limitation. This makes it easier for this technology to reach a wider audience.
The advantages of Augmented Reality
Among the advantages that we find in the use of Augmented Reality for any project, we highlight:
Better interaction with the product: it is the greatest benefit that Augmented Reality can give us. It is much easier for the user to interact with this service, because it's the closest. For example, in learning it offers interactive and educational content; in the area of marketing or sales it allows the user to get to know the product better; in the area of medicine allows a better understanding of theory and practice.
Also, Augmented Reality allows to optimize tasksdue to the display of explanations. This optimization is also related to lower costs and higher productivity. The visualization that Augmented Reality offers us also benefits the educational and cultural sector, because it improves the learning experience and the retention of concepts.
Virtual reality
What is Virtual Reality?
Virtual Reality (VR) is a type of technology that allows the user to live an immersive experience through new virtual environments. Through these 3D interactive environments, images and 360º videos, the user interacts with different environments and enjoys an interactive experience that allows him to be the protagonist of the story.
So that the user can immerse himself in this world, it is necessary to have special 3D glasses that can be connected to a device or be hands-free.
Virtual Reality is well known in the field of video games but it's used in many other sectors due to its great advantages. We can already find it in cultural, gastronomic, medical, industrial and educational sectors, among others.
Differences with Augmented Reality
The main difference is the environment in which the interaction occurs. VR is built from a 3D environment or 360º images and videos, and creates a virtual environment and a 100% immersive experience. The feeling of immersion is much greater than with AR. Augmented reality is created from an environment that already exists and various objects, images and sounds are incorporated.
It is true that a Mixed Reality is beginning to develop, where both systems are combined. A hybrid technology that allows you to see virtual objects in the real world and build an experience where the physical and digital are practically indistinguishable.
Advantages of Virtual Reality
Some advantages of virtual reality are the following:
They are very useful in risk prevention because they optimize training costs in industrial and manufacturing companies. Also in the medical field it is interesting to apply Virtual Reality to develop some procedures without putting the patient at risk. In this way, learning takes place in a much safer environment and with more possibilities.
In the educational field, VR allows greater interaction with the content, improves the assimilation of concepts and encourages self-learning. In addition, VR generates a greater interest in culture and history through more understandable and attractive visual concepts.
In the field of sales, VR manages to create a commitment between brand and consumer without having the actual product in front of you. A story is created around the brand, which boosts your branding, conversions and ROI quickly.
3d animation
What is 3D animation?
3D animation is a technology used to give movement in three dimensions to diverse objects, easily and flexibly. The way to manipulate and give "life" to these elements requires specific software to achieve the desired effects.
3D animation technology is applied in different fields. Although traditionally it has had a great weight in audiovisual sectors such as animated films or video games, other sectors are incorporating 3D in their training, manufacturing, communication processes, among others.
Advantages 3D animation
Among the advantages of having a 3D Animation project, we highlight that these 3D simulations and recreations increase the attractiveness of any project. The clearer vision of the process or object generates confidence to the user / spectator; communication is much simpler and more direct, and achieves greater engagement with the consumer.
The versatility and infinite possibilities of communicating through 3D allow greater flexibility and appeal to the public.
In didactic topics, it is very useful to use 3D animation to represent complex structures or mechanisms in a simple way.
360º video
What is 360º video?
The 360º video technology service allows creating virtual tours through 360º photos and videos.
These types of videos use high quality images, so that the user feels that they are in that location and live a 360º experience. The images provided make it possible to view places in their maximum realism, without the need to move to that exact location.
This type of videos can be viewed on different devices, such as smartphones, tablets or computers. They can also be viewed in Virtual Reality, with 3D glasses.
Advantages of 360º Video
Developing a project through a 360º video has many advantages, and it can be applied in different sectors. Although the most popular is tourism and real estate, it is also interesting to know its application in other areas such as culture, education or marketing.
The main advantage is that these types of videos allow you to view a real environment in high quality, without the need to scroll. An experience that makes it possible to know the place visited with high realism and the user's location is no longer relevant.
